Group 4 Total Security was the private company which, long after these magazines were published, became part of the public company G4S. The number 4 came from the four aspects of the business: Security Officers, who were either beat or static, in other words based at a premises, or patrolling several properties during a working shift; alarm systems, which the company both manufactured and fitted; Cash-in-Transit, which involved moving cash from one place to another; and Store Detectives, who were exclusively female.
The security industry was a very male dominated one, and the magazines reflect that, and the unreconstructed attitudes towards women in the early 1970's. The extracts below provide some examples.
A sales conference: Find the lady...
There isn't one !
The advertising was quite inventive, and I believe it won awards.
No comments:
Post a Comment