Golly Badges issued by Robertson's Jam have a somewhat mixed reputation these days. They were issued from the 1920's until around the year 2000, and these are the paper labels which you needed to collect before sending off for your badge.
They were either pictured as musicians or sportsmen. And if I recall correctly you needed to collect about ten labels in order to apply for that particular badge, and pay a small amount towards postage. I stand to be corrected on that. Either way, it required the consumption of a lot of jam to get the full set.
Here are some of the badges from the 1960's which I obtained.
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