...promotional postcards early 1900's

How did you get your advertising message across a hundred years ago? By placing adverts in newspapers and periodicals. But also, as now, by direct mail, especially to the more prosperous classes.

These four cards, dating from 1904-1912 were sent to a vicar and his wife, promoting Indian tea, Madame Howe's Birmingham clothing emporium, Malvern open gardens and a chilblain remedy.

This method capitalized on the cheap and speedy postal system.